Core clew
With the rapid development of health market, many leisure clubs, wash bath shop, beauty institutions of traditional Chinese medicine in succession to the name of the false, launch a variety of health project attract new business. However, the doctor of traditional Chinese medicine do professional reservations, the voice of the original features of traditional Chinese medicine in the industry is getting higher and higher. As an important super slim pomegranate part of Chinese civilization, in strong social needs, the Chinese medicine health care market in the understanding of how distorted under beckoning, become a thought-provoking questions.
October 13,, in the city of book building a shelves before, a young man with this online of the hottest health books through. His name is fresh from the university of traditional Chinese medicine specialized graduation soon. Have professional background of him, to some of the book reservation theory, "if readers don't know their own constitution, and a book on the methods presented, such health super slim will give traditional Chinese medicine into disrepute."
Industry potential
Hidden 600 billion to 800 billion Yuan of great business opportunity
Behind the shelf, put a variety of preserve one's health of books, such as "medicine", "the wisdom of the health of the traditional Chinese medicine with physical health, the fruta planta form head to foot says health", "a day of health law" and the "traditional Chinese medicine help health for five generations of various kinds, vary.
In a near universal attention the background of preserve one's health, similar to the books the economic benefits of the authors, publishers and booksellers let and earn piles. Health books not only appear on the street of sell like hot cakes in the bookstore, in all kinds of shopping website has also been topped the books such sales at the top. Reporters to sell books in the famous excellence nets and online search once, as long as the input "health" 2 words, the former are the meizitang result of article 5146, article 3273 for the latter. The objective of the Numbers behind stalks the health of the great industrial chain drive.
The health ministry has in the "Chinese traditional medicine culture inheritance and health cultural industry peak BBS" on, directly to the health industry in China (including health care industry, medicine industry and health related industry) accounted for only 4% of GDP to 5%, lower than many developing countries. In developed countries, the proportion generally more than 15%, according to the proportion if business accounting, China health industry future market capacity will also have the most conservative estimates 600 billion Yuan to 800 billion Yuan market potential.
Screen, pair of cartoon old man continuously change clothes and poses advertising, television audience has many well known. According to information, it is these two virtual old man speak of products, will the giant group and to business and a peak, this product has become the health products market sales performance to beat the strong.
Faced with such tempting huge cake, smart businessmen will try their best to the equation. So, experienced in one thousand, excellent reputation being Chinese meizitang medicine became many merchants’ new marketing points. From "cure too much", "detoxification godfather" Lin very, to "green beans famous doctors" of the enlightenment, "the fairy Taoist priests" such as li had extremely scenery; it is easy to see the industry chain of health behind contains huge economic benefits.
Few training
Many "health" really become a kind of do STH over and over again
In the city in a slightly scale cosmetology organization, the reporter discovers, the service here project both traditional facial nursing, and sometimes the most popular under health care projects, such as scraping, massage, and to the fantastic billed as "Chinese medicine meridian dredge," will this hairdressing club packaged as a traditional medicine flavor is dye-in-the-wood of preserve one's health of venues.
"I can make physical change, please, beautician are professional?" "Of course, we are the hairdresser very experienced. As long as we persist in our stores a period, you will reap unexpected effect." To prove the care of preserve one's health effect is good, good reputation, beautician and the reception staff took out a thick stack the membership list to reporters look, "these are all our pai you guo customers, see, might have had your colleagues?" Staff, told reporters, she's in the health care industry for five years, at first is also what all don't understand, through doing we learn, now, scraping, massage, pedicure, etc have isn't, when leisure, they will be in the lounge, with a painted with the human body acupuncture point model practice skill.
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